In response to COVID-19 and its effects on the Music Industry, MusicNL announces the funding of 37 new and innovative projects, totaling over $150,000. *
Created to support an industry crippled by the pandemic, the response to the “Press On” program was overwhelming and, to be honest, very exciting. At the deadline the original budget of $100,000 was over-subscribed with more than $300,000 in proposals from 70 applicants.
Recognizing the demand, MusicNL immediately sought increased support from its cultural sector partners and was extremely gratified to receive additional funding from NL Department of Tourism, Culture and Industry and Innovation.
“It was gratifying to see our funding partners acknowledge the efforts of our music community who are often the first responders when help is needed to support local charities and fund raising events.” – Press On Committee.
Focusing on new models of operating in the Covid-19 world, applications to Press On identified clear, sector-specific responses needed to replace or refocus traditional strategies such as touring and in-person presentations. Access to new markets, mentorships, website development, product enhancement, individual skills development, and the monetization of creative endeavors are all highlighted as part of responding to this new environment.
The additional monies allowed MusicNL to fund 37 projects to a value of $150,000. “Our government has been engaged and working closely with all industry sectors during this time of uncertainty. We are pleased to provide an additional $25,000 to Press On, to directly support professional musicians in the province. This investment will create new opportunities to help stabilize the music sector now, but it will also help to ensure the continued growth and development of the industry,” said the Honourable Bernard Davis, Minister of Tourism, Culture, Industry and Innovation.
Amy House, Music NL Chair, said “In rising to the challenge of the COVID-19 environment, I believe, the creative depth and ingenuity demonstrated in the proposals was inspiring. It clearly reflects the strength and resolve of the music industry in this province.”